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                <a href="/en/Index.aspx">Home</a> > <a href="/en/MgmtCulture/Index.aspx">Management
                    Philosophy/ Culture</a> > Corporate Culture at Legend Holdings</p>
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                Corporate Culture at Legend Holdings</p>
            <p class="s_info">
                At Legend Holdings, corporate culture consists of core values and methodology. As
                the foundation of corporate culture, its core values mean “what everyone believes
                in” at Legend Holdings, formed out of years of development. Core values are the
                foundation of culture. Methodology refers to the way Legend Holdings’ people reflect
                on and solve problems under the guidance of its core values.</p>
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                Core Values：</p>
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                Prioritize company’s Interests</p>
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                The company’s interests open the way to other interests. In making a judgment about
                values or a choice of interests, the company’s always come first; and the organization
                always comes before the individual; the interests of a small group should be subordinate
                to the interests of the whole organization.</p>
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                Be truth-seeking, practical and realistic</p>
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            <p class="culture_info">
                Be truth-seeking, practical and realistic, and never fool oneself. Be trustworthy
                and accountable, and live up to one’s words. Seeking truth is not just a kind of
                attitude. It’s also a kind of ability.</p>
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                Be aspirational and enterprising</p>
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                Look beyond short-term interests and have grand ambition. Go beyond past experiences
                to become imaginative and innovative. Do one’s best and turn an opportunity with
                only five percent chance of success into reality.</p>
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                Putting People First</p>
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            </p>
            <p class="culture_info">
                To run a company is to manage the “people” factor, value the role that employees
                play, respect the needs of employees, create favorable conditions for their personal
                development, and establish a way for employees to demonstrate their full potential.
            </p>
            <p class="title_small">
                Methodology:</p>
            <p class="s_info">
                The components of this are “always checking and sticking to the goal, achieving
                a goal by dividing it into phases, and Fu Pan (replaying the chess)” and they are
                important components of Legend Holdings’ culture. The methodology has its own internal
                logic. “Always checking and sticking to the goal” means, first of all, defining
                a goal and making sure that what is to be done is the correct thing to do; then,
                the goal is broken down into stages for feasible enforcement; finally, it is imperative
                that you look back at what has been done and make adjustments if necessary, to build
                experiences and find the true path to long-term development.
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                Always checking and sticking to the goal</p>
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                Before starting anything, it is imperative that you clarify the goal, or know why
                you do it; and it is imperative that you plan ahead instead of rushing into anything
                blindly or rashly. In the course of doing things, you need to examine what you’re
                doing from the perspective of an onlooker and always keep in mind the fundamental
                goal so that you are doing what you set out to do and get the desired effect.</p>
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                Achieving goals by stages</p>
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            </p>
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                Reaching a goal is not a simple process; it’s somewhat like a long-distance run,
                not a sprint, so you need to examine it comprehensively, make the appropriate allocation
                of resources, study the various limits and possibilities, examine the goal in a
                forward-looking way, divide a goal into phases and parts, and reach it step by step.</p>
            <p class="culture_title ">
                Fu Pan (replaying the chess)</p>
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            </p>
            <p class="culture_info">
                This expression, borrowed from the game of go (weiqi), refers to a post-game analysis.
                At Legend Holdings, it refers to reviewing and summing up in the process of doing
                things; constantly evaluating and calibrating the goals; constantly analyzing success
                or failures; and having a deeper understanding of the rules/ patterns involved in
                reaching the goal. The core of Legend Holdings’ review process is self-reflection
                and self-criticism based on its core values, emphasizing an open mind, frank and
                candid expression of ideas, an attitude of being truth-seeking and realistic, self-reflection
                and self-criticism, and the practice of pooling the wisdom of every person.
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